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Land of Bright Promise is a fascinating exploration of the multitude of land promotions and types of advertising that attracted more than 175,000 settlers to the Panhandle–South Plains area of Texas from the late years of the nineteenth century to the early years of the twentieth. Shunned by settlers for decades because of its popular but forbidding image as a desert filled with desperados, savage Indians, and solitary ranchers, the region was seen as an agricultural and cultural wasteland. The territory, consequently, was among the last to be settled in the United States. But from 1890 to 1917, land companies and agents competed to attract new settlers to the plains. To this end, the combined efforts of local residents, ranchers and landowners, railroads, and professional real estate agents were utilized. Through brochures, lectures, articles, letters, fairs, and excursion trips, midwestern farmers were encouraged to find new homes on what was once feared as the “Great American Desert.” And successful indeed were these efforts: from 13,787 in 1890, the population grew to 193,371 in 1920, with a corresponding increase in the amount of farms and farm acreage. The book looks at the imagination, enthusiasm, and determination of land promoters as they approached their task, including their special advertisements and displays to show the potential of the area. Treating the important roles of the cattlemen, the railroads, the professional land companies, and local boosters, Land of Bright Promise also focuses on the intentions and expectations of the settlers themselves. Of special interest are the fifteen historical photographs and reproductions of promotional pieces from the era used to spur the land boom. What emerges is an engaging look at a critical period in the development of the Texas Panhandle and an overview of the shift from cattle to agriculture as the primary industry in the area.

Land use --- History. --- Texas Panhandle (Tex.) --- Population --- History.

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Indian trader, rancher, harbor developer, oil impresario—these are the many worlds of one of the least chronicled but most fascinating characters of the American West. In the early, bustling years of the frontier, a brazen young man named William McDole Lee moved from Wisconsin to Kansas and then to Texas to forge a life for himself. Becoming a driving entrepreneurial force in Texas's development, Lee soon garnered the alliances and resources necessary to shape the financial destinies of disparate groups throughout the state. His story is expertly told in Donald F. Schofield's Indians, Cattle, Ships, and Oil. Beginning in 1869 as a trader to the southern Cheyenne and Arapaho tribes and fort provisioner to troops garrisoned at Camp Supply, Indian Territory, Lee gained a partner and amassed a fortune in short order from trading buffalo hides and robes. Vast herds of buffalo grazing on the southern plains were killed largely on his order. When buffalo were no longer a profitable commodity, Lee tackled his next challenge—the cattle trade. He began with herds branded LR that grazed on pastures near Fort Supply. Then came his LE herd in the Texas Panhandle. Another partnership, with noted cattle rancher Lucien Scott, resulted in the vast LS ranch, one of the most successful operations of its day. Lee even introduced a new breed of cattle, the Aberdeen-Angus, to the western range. But as his partnership faded, Lee moved on to his next undertaking—the development of Texas' first deep-water harbor. In 1888, Lee and other financiers put up one million dollars to finance a dream: opening international trade from the waters of the Gulf of Mexico to the mainland at the mouth of the Brazos River. Their Brazos River Channel and Dock Company was to construct, own, and operate a deep-water harbor at Velasco, with a railroad link to Houston. Though threats of financial disaster loomed large, the Velasco facility was to welcome, in its day, tugs, barges, and three-masted schooners and to provide impetus for Houston's boom. Yet with success, the mercurial Lee turned to yet another challenge—oil. Starting still another partnership, Lee committed himself to prospecting for oil on the West Columbia Ridge in Brazoria County. Lee and crew struck oil in 1907, developing one of the first producing wells of Brazoria County, but inadequate drilling equipment hampered further fruitful exploration. Lee moved his rigs to the famed Spindletop, where he perfected the technique of shallow drilling. Though spectacular success in the oil business eluded him, Lee's accomplishments set him squarely among the great entrepreneurs of the Texas oil industry. Lee's exploits led him to roles in some of the most dramatic moments in Texas and the West—Indian uprisings, buffalo hunts, political scandals, cowboy strikes and shoot-outs, railroad promotions, oil-well blow-outs and gushers. The people he encountered are the famous and infamous of western history: Cheyenne Chief Little Robe and the outlaw "Hurricane Bill" Martin; Indian Agent John D. Miles and Major General John Pope; outlaws Tom Harris and William Bonney, and Sheriff Pat Garrett. Altogether, Lee's biography vividly shows one man's manipulation of people and events during the settlement of the American frontier.

Pioneers --- Businesspeople --- Indians of North America --- Fur trade --- Harbors --- Cattle trade --- Ranch life --- History. --- History --- History --- History --- History --- Lee, William McDole. --- Texas --- Texas Panhandle (Tex.) --- History --- Histor.

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Cowboys --- Ranch life --- Ranching --- United States Local History --- Regions & Countries - Americas --- History & Archaeology --- Cattle ranching --- Agriculture --- Animal culture --- Beef cattle --- Range management --- Farm life --- Frontier and pioneer life --- Bronco busters --- Broncobusters --- Buckaroos --- Buckeroos --- Stockmen (Animal industry) --- Vaqueiros --- Vaqueros --- Cattle herders --- Horsemen and horsewomen --- Gauchos --- Social life and customs --- History --- Texas Panhandle (Tex.) --- Social life and customs. --- Panhandle (Tex. : Region)